Award for Outstanding Live CME Activity
The CS2day Partnership was awarded the Award for Outstanding Live CME Activity by the Alliance for Continuing Education in the Health Professions for its program entitles "Take 2 Minutes to Quit".
The Richmond Project, based in Richmond Virginia, is a part of the second generation of the CS2day (Cease Smoking 2day) initiative. This community based smoking cessation initiative included the CS2day partners, the Bon Secours Health System -Richmond and the International Speedway Corporation who owns the Richmond International Speedway, a popular NASCAR raceway. This project focused on creating a community based approach to smoking cessation using Motivational Interviewing as the primary communication approach to initiate this conversation.
The "Outside the Box" aspect of this project was two-fold. First, the CS2day partners believed that a community based approach to CME/CE would create a sustainable model for professional development and performance improvement that would extend well beyond the period of the initial project. Second, the opportunity for HCP to actively practice their Motivational Interviewing skills in a non-traditional environment provided a relatively low risk environment where these skills could be practiced and developed. Most of the attendees, approximately 50% live in the Richmond metropolitan region, were not current patients of the HCPs who were volunteering at the exhibit/learning laboratory.
The Outcomes from this project reflect the impact of a community based initiative. All of the partners brought resources, energy and commitment to the project that resulted in "in-kind" contributions, an awareness of the potential impact of the project on their work environments and an enthusiasm for trying a new idea. The project started with one learning laboratory in September of 2009 and was expanded to include a second learning laboratory session in April 2010. Bon Secours participants became champions for the project, communicated their experiences and fostered a grass roots interest in smoking cessation that has translated to Bon Secours creating a pilot smoking cessation support group and training for hospital security personnel who often are called to intervene when smoking rules are violated.
The International Speedway Corporation also reviewed the smoking incidence of their employees. Following our two sessions, the Richmond International Speedway grandstands are now non-smoking venues. There are new discussions about promoting smoking cessation with a statewide coalition of healthcare.